Why doesnвЂ™t anyone hack The Times paywall? Copyright violations are the bane of entertainment executives lives. If you stop and listen you might just be able to hear the anguished screams of entertainment corporations, floating through the sky from Hollywood. Conversely, in the UK news industry such copyright infringements are unheard of. Why is this?*It is unlikely that the Times, Economist or FT has created an impregnable fortress. If they have they can open up a new revenue stream by selling their knowledge to Sony and friends.
When the New York Times went behind a paywall simple workarounds sprung up sprung up immediately. It would not be difficult for people to upload articles to file- sharing websites or to share screen grabs. The answer must be based around demand. My two best guesses are: 1. It is not worth the effort.
The Times of London, navigating audience with a strict paywall, retires its opinion Tumblr. told me that the Tumblr page was part of an effort to draw in new digital subscribers to TheTimes.co.uk. Regular Times columnists.
I used to browse the Times website when it was free but have not yet felt the need to subscribe. A personвЂ™s quality newspaper fix can be satisfied freely by the Telegraph or Guardian. If anything of interest is published by the Times quotes/summaries appear on blogs and Twitter.
The online world is full of commentary on the commentary. On the very occasional moments where I feel it would be of added value to delve deeper I happily pay ВЈ1 for the physical product.
Hackers donвЂ™t read the news. What unites the film, music and gaming industries is that they have a high appeal to a section of the market who have limited purchasing power, but plenty of time. Teenagers and students are also less likely to be concerned about breaking what they consider to be low level laws. The output of the Times, Economist or Spectator does not interest enough of those who are more likely to file share for copyright infringement to be an issue. For those who want to read these magazines the cost is eminently affordable, especially when compared the risk or effort associated with other options. I donвЂ™t know the answer to the question, though I suspect that a great deal could be learnt about copyright flouting by looking at those who donвЂ™t do it.*Please donвЂ™t misunderstand me. I am not saying that copyright should be infringed in this or any other area, just that the question is an interesting one.
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Nick Denys is @betapolitics on Twitter.
The Times of London, navigating audience with a strict paywall, retires its opinion Tumblr » Nieman Journalism Lab. When you bet on a strict, un- leaky paywall as The Times of London has, you’re forced to get creative about how to put your work in front of new audiences — particularly if you’re trying to influence their opinions. Unlike its fellow Times across the Atlantic, the U. K. paper has chosen not to allow a set number of articles per month or a number of free routes around the paywall. So a year ago, The Times set up a Tumblr for its opinion content, with the aim of giving “a flavour of what our columnists and leader writers do, how they think, and what influences their writing.”After initially posting 8. Times Opinion Tumblr was shut down, with editors announcing they would be moving all opinion content back to its original home on the newspaper’s main site. We wanted to see if it attracted new readers to The Times and were very clear, with ourselves and our readers, that it was an experiment to see how it could work for us.
It flourished in parts, but we’ve come to the conclusion that it wasn’t quite right for us,” communities editor Ben Whitelaw wrote in a post that also appeared on the Times Digital Development blog. The Times reactivated its Comment Central opinion blog — behind the paywall — on the same day that the Tumblr blog was shuttered. Whitelaw wrote that posts to the blog would occasionally be free- to- access. Nick Petrie, The Times’ social media and campaigns editor, told me that the Tumblr page was part of an effort to draw in new digital subscribers to The. Times. co. uk. Regular Times columnists like Oliver Kamm and Daniel Finkelstein posted shorter “off- the- cuff” pieces on the page, which were freely viewable to all visitors. Times Opinion had amassed 6.
Petrie said, “but it wasn’t driving traffic back to the site.”“Tumblr seemed like a good, light, easy- to- use platform that we could use to give people a taste of our comment and opinion, which is obviously the type of journalism that the Times is renowned for,” Petrie explained. There was a hope that pushing out a small amount of original journalism, of original comment and opinion, would further enhance the idea of giving people a taste of what’s on offer if they became a subscriber.” Reaching an audience to influence. What to do about opinion writing behind a paywall is a question newspapers have dealt with as long as there have been paywalls.
Opinions, after all, are meant to influence, and influence would seem to grow along with the audience reading them. The Wall Street Journal, a paywall early adopter, committed early on to posting many of its opinion pieces online for free even while most news content was subscriber- only. Meanwhile, The New York Times took the opposite approach in the mid 2.
Times. Select, which kept the news free but put the newspaper’s columnist behind a paywall.(The Wall Street Journal also began posting pieces from its editorial page on an Opinion Journal Tumblr, but back in 2. U. K.’s Times, the Journal also stopped updating the page about a year after its debut.)Petrie said that The Times had not specifically set up analytics for the Times Opinion Tumblr, so the editors aren’t sure what kind of traffic the page generated. According to com. Score data, The Times has seen a substantial increase in traffic over the past year, from 7. April 2. 01. 2 to nearly 1.
April 2. 01. 3 — but that’s still far behind other British newspapers without strict paywalls such as The Guardian, which has over 1. United States alone and well over 3. The Times, owned by the soon- to- split News Corp., remains on shaky financial ground; last week, acting editor John Witherow announced that the paper would be cutting 2.
The Guardian reported. The Times has seen a major decline in online readership since erecting the paywall in 2. The idea is that everything that we publish is worth being paid for,” Petrie said. Teaser pages, which allow readers to view the first 1. Times site in October 2. The Times’ increased traffic.
Only 8. 81,0. 00 unique visitors came to the site in October 2. Com. Score — a modest increase from the previous spring. After the 1. 00- word previews became a standard part of the site, Petrie said that the opinion Tumblr “became slightly defunct in that moment…We’re pursuing a strategy that essentially, we want to bring people in to see our journalism, rather than take our journalism out of our space — that’s why we’ve relaunched the Comment Central blog, which had been incredibly popular before we started charging.” That blog will soon feature podcasts on opinion topics, and Petrie noted that the Times is developing new strategies to attract paying subscribers to the site. That’s something we’re working on at the moment, but we’re not ready to talk about that yet,” he said.